We're sorry, but this discussion has just been closed to further replies.
Tags:
OMG, you're right. But what really shows how bogus NPR is was that the webcast started with a pledge request. So, one public radio network, NPR, hasn't figured out how to get contributions from on-line listeners, another one, APM, has.
Greg said:I know. I thought of pointing that out as well. For some reason APM believes they can go this route and NPR doesn't. Shouldn't the stations be all over APM for going around them to get contributions? No, probably not. I think they'd rather have Marketplace on the air.I am with you Matthew - I think it would be easy to link the 2 and the support for the station would not go down but up.
I want access on my terms!
Rob
In own mind, I compare NPR to Major League Baseball back in the '40's. Bear with me on this, I'll get to the point. Originally, MLB tried to block radio broadcast of their games, not even allowing radio reporters to report from the games, out of same convoluted fear that attendance would drop from people only listening to the game. What happened instead was that radio made people more interested in the outcomes of the games and increased attendance.
NPR doesn't want to increase web-based content for fear it will take listeners away from the terrestrial stations. I contend that, if local stations put links on their station Web sites to the webcast content, including shows which they don't broadcast themselves, that will bring more traffic to their sites and, since my local station has a "Contribute" link on its sites, revenue and listeners for their broadcast content.
Of course, I'm preaching to the choir, here. BTW, when I contributed to Marketplace's webcast, I said pretty much this same thing in the comments section, mentioning the Bryant Park Project as my example.
Matthew C. Scallon said:Greg said:I know. I thought of pointing that out as well. For some reason APM believes they can go this route and NPR doesn't. Shouldn't the stations be all over APM for going around them to get contributions? No, probably not. I think they'd rather have Marketplace on the air.I am with you Matthew - I think it would be easy to link the 2 and the support for the station would not go down but up.
I want access on my terms!
Rob
In own mind, I compare NPR to Major League Baseball back in the '40's. Bear with me on this, I'll get to the point. Originally, MLB tried to block radio broadcast of their games, not even allowing radio reporters to report from the games, out of same convoluted fear that attendance would drop from people only listening to the game. What happened instead was that radio made people more interested in the outcomes of the games and increased attendance.
NPR doesn't want to increase web-based content for fear it will take listeners away from the terrestrial stations. I contend that, if local stations put links on their station Web sites to the webcast content, including shows which they don't broadcast themselves, that will bring more traffic to their sites and, since my local station has a "Contribute" link on its sites, revenue and listeners for their broadcast content.
Of course, I'm preaching to the choir, here. BTW, when I contributed to Marketplace's webcast, I said pretty much this same thing in the comments section, mentioning the Bryant Park Project as my example.
Rob Paterson said:Maybe an experiment with a handful of major stations?
First of all, I apologize for taking as long as I did to respond. We've had visa issues for my wife.
Secondly, I was trying to think of a comparison to the dilemma of not funding NPR directly and not alienating the local stations. The only thing I could to compare this to is the associations for small on-line businesses. An on-line business may not have much product to sell, but they can affiliate themselves with larger on-line stores. Everytime a user clicks over to the larger on-line store that the smaller vendor associates with, the smaller vendor gets a percentage of the sale.
Now, how can that relate to NPR and local stations? Suppose that my local station doesn't carry my favorite program. It can, however, put a link on its Web site which redirects to that program. Of course, before the browser redirects, the station can program in either a splash page or a pop-up window requesting a donation "to help continue providing increased programming for its on-line community," or some such message. It's easy for a local station then to keep track of which show's listeners contribute to its on-line-only content. The local station either can change its terrestial programming to include that program, based upon the on-line support or can continue to keep the program as on-line-only content but still pay the program to keep its on-line feed.
It's an idea, and certainly better than cancelling a popular program with a strong on-line community.
© 2009 Created by Rob Paterson on Ning. Create a Ning Network!